One Equal World

Framing the fight in the right way

Posted on: March 13, 2012

According to a high-profile group of Democrats and Republicans, activists may be framing the gay marriage fight in the wrong way.


Charles Moran, chairman of the California Log Cabin Republicans told USA Today that there’s been a “fundamental flaw” in the way that the lesbian, gay and transgender community has framed the issue in the past and has led to 31 straight defeats in ballot initiatives across the country. “This is a real radical way of changing the approach in communicating why gay marriage equality is important.”


Instead of framing the issue as one of equal rights, which implies that gay couples marry for different reasons than heterosexual couples,  they suggest framing the issue as one of commitment.


The “Commitment Campaign,” as it is called, is spearheaded by centrist Democrat group Third Way and has the support of many different public officials, including Maryland Governor Martin O’Malley and former chairman of the Republican National Committee Ken Mehlman.


According to Jonathan Cowan, president of Third Way, this is the best way to build broad support for a possible Supreme Court legal decision.  “If we stick with a rights and benefits framework, we will ultimately not be able to win over enough of the middle of the country that we need to prevail.”


Check out the full story at USA Today.


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