One Equal World

Honey Maid: Sweet Acceptance

Posted on: April 3, 2014

On March 10th, Honey Maid, the makers of crackers and cookie nibbles, ran a clip promoting ‘wholesome’, featuring inter-racial and homosexual couples enjoying their snacks. The 30 second spot already has over 4 million hits on YouTube and over 1,000 comments, ranging from support to those condemning the ad as ‘promoting sin’.

The social group One Million Moms have already attacked the ad, stating, “Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin,” they wrote on their website. “This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome.”

Today, Honey Maid posted a new video, even longer at 1 minute and 44 seconds, acknowledging the haters and essentially saying: It’s okay, we still support what we believe.

Still promoting ‘wholesome’ acceptance, the company enlisted the help of artists who took the comments of hate, found on YouTube, Twitter, blogs and Nabisco’s website, and created an art piece promoting love and support.

The company shows how 9 in every 10 responses were positive, and that encouragement and love out number and conquer the haters and trolls. This is an awesome new trend growing with companies, who don’t back down from negative responses and keep believing in acceptance. Love will always win.

You can watch the clip below:


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